Hello, I’m Joe.

I’m a London-based freelance visual creative with 10 years experience working across multiple design disciplines, including brand identity, print, digital, motion, illustration and environmental design for clients such as PlayStation, Google, Puma, MTV and Airbnb.

I believe design plays a fundamental role in our daily lives and has the ability to impact the world in a positive way. It’s a responsibility that I take seriously, but also one that I embrace and enjoy.

My work has been featured on international design websites and mainstream press, including It’s Nice That, Mashable, The Huffington Post, Shortlist and more.

If you would like to work with me or discuss a project, don’t hesitate to email me on

In my spare time I like to make comics, and have recently started self-publishing them. Various books I’ve made are on sale now at several specialist shops around the country and right here on my webstore.

I also tend to fill my time off with various other self-initiated projects. In the past this has included drawing dozens of dumb Star Wars puns, making a fully functioning version of the board game Guess Who using the characters from Pulp Fiction, and charting the lineage of various pop-culture properties in a series of widely-shared Family Tree infographics

You can find an archive of some of my older work here.